Sign In

New? Sign up is automatic on first login.

Tokisto Blog

Stories, product updates, and insights from the team building India's celebrity call platform.

Company

Why India needed Tokisto: the ₹2,000 crore opportunity nobody was building

India has the world's most passionate celebrity culture — yet there was no structured, safe way for fans to connect directly. Here's why we built Tokisto.

Rahul Sharma·15 May 2026·6 min read
Product

The feature no one else has: in-call time extensions

When the conversation is flowing, the worst thing a platform can do is cut it off. We built in-call time extensions so fans never have to say goodbye at the wrong moment.

Product Team·10 May 2026·4 min read
Features

Campaign Calls: how brands are funding fan dreams

Studios, IPL teams and FMCG brands pay for calls. Fans register free and enter a lottery. Post-call clips go viral. Everyone wins. Here's how it works.

Growth Team·5 May 2026·5 min read
Engineering

Building low-latency video for Bharat: lessons from our Agora integration

3G connectivity, heat, shared devices, noisy environments — the constraints of video calling in tier-2 and tier-3 India are real. Here's how we engineered around them.

Engineering Team·28 Apr 2026·8 min read
Product

13 languages at launch — and why that was non-negotiable

Hindi reaches 40% of India. Tamil, Telugu, Bengali, Gujarati and others together cover another 40%. Launching in English-only would have left most of our users behind.

Product Team·20 Apr 2026·5 min read
For Celebrities

How Tokisto celebrities earn: the 80/20 model explained

Calls and Campaign Calls — a look at every revenue stream available to creators on Tokisto and what the numbers look like for emerging vs. mega-star creators.

Creator Partnerships·12 Apr 2026·7 min read

Stay in the loop

Get new posts delivered to your WhatsApp. No spam, ever.